In the digital world, organizations are increasingly relying on business intelligence tools. Business intelligence tools are critical for decision making purposes.

Microsoft Power BI, the industry-leading business intelligence software, offers its analytics power through various tools and features, making Microsoft Business Intelligence tool ideal for analytics and reporting needs across organizations of all sizes.

The business intelligence market is on a growth path. Its market value was calculated to be $29.42 billion in 2023 and is projected worth by 2032 is $63.76 billion.

When it comes to the future of business analytics, it is promising with the introduction of the latest trends and technologies. Here we explore the latest trends of technologies within the business intelligence space.

Augmented analytics

Augmented analytics, which combines machine learning and AI in business intelligence, has been experiencing growth since 2023. The augmented analytics market was worth $8.95 billion in 2023 and is projected to reach $91.46 billion by 2032, showing an increase in the compound annual growth rate (CAGR) since 2024.

Augmented analytics integrates AI and machine learning, making analytics capabilities and user interaction with data easier. This can be beneficial in various scenarios, such as customer service and marketing, where teams can obtain recommendations, insights, or guidance on queries related to products or services, improving service quality.

Augmented analytics in business intelligence enables users to leverage business data effectively and efficiently. They can quickly gain value from their data without needing deep expertise in data analysis.

Augmented analytics helps organizations with:

Data Preparation and processing

Analyzing huge volumes of raw data (structured and unstructured data) and providing Power BI users with precise and relevant data.

Predictive Analytics

Forecasting business outcomes through the analysis of historical data and live BI data.

Personalized BI insights

Providing personalized insights through analyzing user data, helping organizations to enhance customer experience with relevant information.

Natural language processing

Enabling users to conduct detailed data analysis using plain language. This conversational BI intelligence offers a new experience where users can interact through a natural language processing (NLP) interface.

Self-service BI

Business intelligence services, which were once used primarily by data analysts or IT teams, can now be utilized by non-technical users. The dependence on IT professionals can create bottlenecks in business intelligence processes, which can be alleviated through self-service BI.

The self-service BI market has grown steadily since 2023. It enables regular users to become data scientists by providing access to analytics features, making it easier for them to analyze data and explore visualizations. This trend of self-service BI helps organizations quickly discover insights from data and accelerate their decision-making processes.

Embedded Analytics

Embedding BI analytics components, such as data visualizations or reports, directly into applications—rather than using BI as a separate platform—is a growing trend. The increased use of embedded analytics is driving continuous growth, with the market value expected to reach $132.03 billion by 2029, compared to an estimated $68.88billion in 2024.

By integrating analytics components into business workflows and applications, it becomes easier to derive insights from applications, business websites, and more. This helps organizations improve performance and make confident, meaningful decisions to accelerate business growth.

Cloud-based Analytics

Cloud-based analytics leverages cloud computing to store and analyze data. Power BI cloud analytics is a growing trend that provides powerful analytics solutions for organizations.

It enables users to access and analyze data from anywhere, ensuring they can make data-driven decisions on the go. Power BI’s cloud-based nature also allows organizations to easily share insights and reports, fostering a stronger data-driven culture within the organization.

Decision Intelligence

Decision intelligence uses artificial intelligence technology to make more data-driven decisions. Unlike traditional BI, which focuses on analyzing data, decision intelligence considers elements that influence decisions, such as risks, uncertainties, and the impact of various choices. Decision intelligence is a growing trend within business intelligence, aimed at enhancing, optimizing, and automating decisions based on BI data.

Mobile BI

Accessing business intelligence solutions through mobile devices offers significant advantages for organizations. Power BI Mobile, optimized for mobile devices, is now a growing trend. It allows users to analyze data on-the-go, generate insights, share them across users and departments, and make data-driven decisions.

Integrate Power BI with the support of leading Power BI consultants

To fully benefit from the latest technology trends in data analytics with Power BI, support from experienced consultants is essential. As a leading Microsoft Gold Partner and Power BI consultant, IAX SERVICES helps you properly integrate Power BI within your business environment.

Our Power BI consultants provide suitable integration, whether it is Business Central Power BI or Excel Power BI integration, to expand your analytics capabilities. Apart from that, by integrating modern technologies and other systems, you can utilize both structured and unstructured business data effectively.

FAQ Section

What is the future of business analytics, and what trends are emerging?

The future of business analytics is promising, with emerging trends like augmented analytics, self-service BI, embedded analytics, cloud-based analytics, decision intelligence, and mobile BI, which makes data analytics efficient, faster, and easier.

How does augmented analytics benefit organizations?

Augmented analytics integrates AI and machine learning, making analytics capabilities and user interaction with data easier. It is useful in scenarios like customer service and marketing, where teams can obtain proper recommendations, insights, or guidance on queries related to products or services.

What is self-service BI, and how does it help organizations?

Self-service BI enables both technical and non-technical users to access analytics features, making it easier for them to analyze data and explore visualizations. This allows users across departments to make informed decisions that accelerate business growth.

Why is it essential to integrate Power BI with the support of leading Power BI consultants? To fully benefit from the latest technology trends in data analytics Power BI, support from experienced consultants is essential. Leading Power BI consultants like IAX SERVICES help properly integrate Power BI within your business environment, expanding analytics capabilities and utilizing both structured and unstructured business data effectively.