Do you want to unlock the value of your business data and accelerate business growth? Business intelligence is the way.
Because many small organizations are unaware of the importance of business data, data analysis does not come to the fore for them. But the reality is, data is crucial in the modernized environment to drive growth.
So, when you look to fuel business growth, leveraging a data analytics tool (BI) becomes critical to analyze and gain insights from data.
BI (Business Intelligence) analyses business data and derives actionable insights from it. A powerful BI tool, Microsoft Power BI helps you gain insights from your business data and create business value.
With so much data out from various processes, it is important to extract insights from it to make meaningful decisions. Marketing, customer service, retail and sales departments can leverage insights to target the right customers and close sales deals faster. The HR team can use data to determine the best people and so -the benefits are immense.
BI (business intelligence) helps you get a real-time view of your company or business data. It smartly analyses historical and current data and throws light into the present market and customer behavior, understands customer behavior, trends, and patterns, and predicts future outcomes.
- BI brings together data from various data sources and transformed
- BI helps to unearth trends and make recommendations
- BI reporting uses data visualizations to easily understand business health
- BI helps you adapt to the changing market and customer needs
- BI helps organizations improve business processes and tap into opportunities.
IAX SERVICES, as a leading Power BI consultant and Microsoft Partner, can help you get the most out of your business data with Microsoft Power BI tool.
What is Microsoft Power BI?
Microsoft Power BI is a smart business intelligence (BI) platform that analyze data and identify insights to help business develop new strategies and discover more business opportunities. BI connects large set of data together analyze, and provide insights into customer needs, preferences, interests, behavior, and market trends. Power BI offers immersive reporting and data visualization, quick access to huge sets of data, and extensive functionality.
How does Power BI make data easier to understand for businesses?
Business Intelligence provides ways for presenting data through data visualization and data storytelling. These methods help you better understand business data and make strategic decisions that drive business growth.
What is Data Visualization?
Power BI allows you to visualize your business data.
Data visualization is the visual representation of data you have collected. Data is visually presented as charts, graphs, and maps, which makes it easy for users or organizations to understand market trends, customers, and patterns in data. The good part is that technical and non-technical users can understand easily.
As businesses accumulate more data from various activities across different departments, it is essential to explore it thoroughly to gain insights. Through real-time dashboards, interactive charts, reports, graphs and maps, data visualization in Power BI helps you make powerful decisions quickly and effectively.
Make Better Decisions from Your Data
Data visualization helps you understand data better. No matter how complex your data is, Power BI data visualization makes the data more understandable for every user.
- Notice trends and patterns: There is a lot to gain from the data you have collected from your business transactions, communications, and other internal processes. Data visualization brings a broader picture of it, helping you identify patterns and trends in the data.
- Better Insights: Visual representation of data makes it easy to identify insights that help you make decisions, take actions, and plan activities. This will also help identify areas that need improvement and thus improve operations.
- Address Challenges: You can identify trends that are emerging. With the insights you can find out the factors that hinder business performance and overcome issues.
What is Data Storytelling?
Data storytelling is different from Data visualization. Data Storytelling is about creating a narrative based on your business data. It simplifies complicated data and present it in a way such that users can engage seamlessly and make strategic decisions quickly and effectively. Here are ways data storytelling can impact your business.
- Makes complex data accessible to customers
- Enable effective communication of insights
- Increase customer engagement with compelling storytelling
- Enable users to make informed decisions quickly
Microsoft Power BI can help you develop the story you want to tell. With an interactive dashboard, you can present data visualizations that support your story and make smarter decisions. You can create data visualizations and craft data stories to achieve your business goals and create value to your business. When you plan to implement Microsoft Power BI to use data for your business benefit, always get support from experienced Power BI consultants or Microsoft partners like IAX SERVICES.