In a complex business landscape, a highly effective marketing strategy plays a crucial role towards the success of a business. Though enterprises might have the best marketing plans in place, they still face some unique and usual challenges. Some of the challenges include accessing data across platforms, effective utilization of channels, delivering consistent customer service, effective lead generation, return of investment and more.
A robust marketing solution can eliminate all the challenges your marketing team faces and enhance marketing efficiency to drive better outcomes. Enterprises of all sizes can achieve their marketing goals and undergo digital transformation using Dynamics 365 for Marketing.
Microsoft Dynamics 365
Industry leaders adopt Microsoft technologies to drive efficiency, growth, and revenue. Dynamics 365 is a suite of productive CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) applications designed to manage all aspects of processes within your business. The application effectively covers sales, marketing, customer and field service, commerce, HR, finance, and supply chain management.
How can Dynamics 365 enhance your marketing strategy?
Enhance customer experiences.
Improving customer experiences are important in this digital age to drive business value, enabling growth and brand equity. Dynamics 365 Marketing offers capabilities that deeply understand customer interactions and reach them through their preferred channels. This helps to win customer trust and attract business.
Centralized marketing information
Dynamics 365 provides the benefits of centralized data. Marketing teams can access the data from a unified location and use that to drive marketing efficiency. With data in one place, members of the marketing team have immediate visibility into information they need. They become more informed and productive. Centralized information helps your marketing team focus on what is important for the business, deliver excellent customer service and stay on top.
Orchestrate customer-led journeys.
Dynamics 365 allows you to visualize customer journeys based on their interactions across email, mobile, social media, custom channels and in-person interaction points. The customer journey encompasses all the actions that lead to nurturing the marketing leads. You can automate customer journey helping your teams to save time and effort.
Lead scoring
The process of generating more leads can be made effective with Dynamics 365 Marketing. Lead generation helps to gain new customers, identify right prospects, build relationships with potential customers, and speed the sales process. Dynamics 365 provides automated lead scoring that helps generate leads from the marketing activities.
On-brand email templates
You can optimize your marketing campaigns the way you want. Dynamics 365 Marketing includes sample templates to get you started. You also can create your own template to match your organization requirements and graphical identity. This way you can keep your customers engaged and promote the brand. The email templates help marketers to expand email campaigns and customize communication to different customer situations.
Listen to your customers
Dynamics 365 allows you to collect, track, analyze, real-time customer feedback. This helps to understand your customers and build better relationships. Use Dynamics 365 Customer Voice with Dynamics 365 Marketing to get a complete view of customers. You can set the surveys to send automatically at the right time in the customer journey. These feedbacks not only reveal weakness in your marketing efforts, but also serve as a growth point for business success. This also helps to deliver best service and experience to your customers.
Enhance productivity with Dynamics 365
Dynamics 365 comes with most advanced business features and tools to improve sales and marketing productivity. Centralized customer information helps your agents to better engage with customers and the automation features let you focus on what is important for your business. With advanced analytics services, you can understand customer demands, boost operational excellence, and make better marketing and sales decisions. Microsoft 365 integration with Dynamics 365 helps to create a collaborative work environment where employees can share documents, communicate and more in real-time.
Jumpstart your marketing efforts with IAX SERVICES is a trusted and experienced Dynamics 365 Partner in UAE, Saudi Arabia, Qatar, Oman, Bahrain, Jordan, Pakistan, and India. As a recognized Microsoft Gold Partner, our professionals help you deliver outstanding customer experiences using Dynamics 365 Marketing. You can grow your customer base by providing them the service they expect and keep your business moving forward. At IAX SERVICES, we can tailor Dynamics 365 Marketing on your terms and needs.